NUMI Paris is a French luxury eyewear brand offering a range of eyewear – spectacles and sunglasses – retailing in the Indian market. The brand’s DNA is great design and craftsmanship. The brand serves the entry to mid priced luxury price points.

Mobile, Web

UI, UX , Brand & Social Media

Understanding

The Brand

The brand essence revolves around eco-consciousness and innovation, which should be reflected in every aspect of the design. This means incorporating elements that convey sustainability, such as green hues, clean lines, and modern aesthetics. Consistency is key across all touchpoints, from the website and mobile app interface to the signage on the cabs themselves.

The goal is to create a visual language that not only attracts environmentally conscious travelers but also reinforces Hail Electric Cabs' position as a leader in eco-friendly transportation solutions.

From start to finish team demonstrated professionalism and creativity. We're thrilled with the outcome

Khalil Ahmed

Numi Paris

Challenges

UI/UX

We undertook a website overhaul for NUMI Paris, aiming to enhance online user engagement and improve product visibility. Our efforts focused on optimizing the presentation of product descriptions and details, as well as redesigning product listing pages to enhance the overall user experience.

We created an immersive digital catalog for the brand, organizing various product categories and offering detailed product pages alongside insights into the brand's values, mission, and vision. This comprehensive catalog serves as a holistic journey through the brand and its offerings, acting as an interactive product bible. Users can easily navigate through the catalog, clicking on items of interest to be redirected to the corresponding product detail page on the website, facilitating seamless exploration and purchase.

The catalog is designed to be versatile for both online browsing and printing, ensuring ease of use and effectiveness across different mediums.

Let's create something amazing together